Privacy Policy

1. Introduction

V & M Tyres (“we”, “us”, “our”) is committed to protecting your privacy under UK GDPR. This policy explains how we collect, use, store, and share personal data via our website or through your enquiries.
 

2. Data Controller

V & M Tyres
Unit 1 Dee Bank Industrial Estate, Bagillt, Flintshire, CH6 6HJ
Phone: 01352 714 931 · Email: vandmtyres@gmail.com
 

3. Personal Data We Collect

• Form entries: Name, email, phone number, car registration, and enquiry details submitted via contact forms.

• Communications: Information shared during phone calls or email correspondence concerning tyres, repairs, alignment, etc.

• Website analytics: IP address, device/browser type, pages viewed, and session duration tracked via cookies.

• Cookies: Essential for site functionality and anonymised performance tracking; no advertising or profiling cookies are used.
   

4. How We Use Your Data
We use personal data to:

• Provide quotes and schedule tyre services (sales, fitting, repairs, welding, air-con re-gas, etc.)

• Communicate appointment confirmations, advice, or safety recommendations.

• Improve our website and services through anonymised analytics tracking.

• Meet legal and accounting obligations (e.g. warranty and compliance records).
   

5. Legal Basis for Processing

• Contractual necessity: to supply tyre services and fulfil related requests.

• Legitimate interests: operating and enhancing service quality.

• Consent: if opted in for marketing communications.

• Legal obligation: to maintain records such as warranties and financial receipts.

6. Data Sharing

We do not sell or rent personal data. We may disclose data to:

• Service providers, such as website hosting, email platforms, or payment processors, acting as data processors.

• Legal or regulatory authorities, where required by law.

7. Cookies & Tracking

• Essential cookies: For form submissions and navigation.

• Performance cookies: For aggregated analytics via tools like Google Analytics.
  No third-party advertising or profiling cookies are used.
   

8. Data Retention

• Service and enquiry records: Retained for up to 7 years for audit and compliance.

• Website analytics: Session data deleted after 24 months; aggregated analytics retained indefinitely.

9. Your Rights

Under UK GDPR, you have the right to:

• Access, correct, delete, or restrict your data.

• Withdraw consent at any time.

• Request portability.
  You may exercise your rights by contacting us at vandmtyres@gmail.com or 01352 714 931. If unsatisfied with our response, you may raise a complaint with the ICO.

10. Security

We employ secure hosting, encryption (SSL), and access controls to protect your data. While we strive for protection, no system is infallible.

11. International Transfers

All personal data is stored and processed within the UK; no overseas transfers occur.

12. Policy Updates

We may update this Privacy Policy periodically. Any changes will be reflected in the “Effective Date.” Continued use of our website indicates your acceptance.